ABOUT HUNCH

A brand born from instinct, creativity and the belief that jewelry should feel personal, joyful and expressive.

Hi, I’m Alejandra — born and raised in Colombia.

In 2013, I moved to New York City to study fashion business. Years later, HUNCH was created — inspired by dreams, happiness, kindness, freedom, fun, and color. These values guide everything I design.

My creativity comes from many places: nature, the energy of New York, traveling, road trips, art, music, books and vintage objects. Sometimes, the best ideas appear unexpectedly — even in the shower.

I often start by designing for myself and close friends, and later share those pieces with the world.

My hope is that every HUNCH piece helps you express yourself and feel confident in your own way.

Our mission

At HUNCH, we aim to build a community where you can have fun, trust your instincts, and embrace your individuality through jewelry.

Thank you for being here and supporting this dream.

Always trust your instincts.
Act on that HUNCH.